Your perfect diamond is waiting for you. We’ll guide you to it.

We are fine jewelry specialists with experience spanning generations. Our passion is pairing significant diamonds with those who will truly appreciate their unique and dazzling beauty.

Our goal is to make sure you feel taken care of, from the moment you first contact us, to the moment you receive your diamond and beyond.

4 Simple Steps

The process of ensuring you are paired with your perfect diamond is simple:

We listen

First, we take the time to understand exactly what you’re looking for. This is your special stone and we want to make sure we understand your expectations so we can then exceed them.

We source

Diamonds with similar specifications on paper can look and feel very different in reality. We’ll source a selection of diamonds which will allow you to make the choice that’s right for you.

We guide

Part education, part experiential learning, you’ll be guided through the process of weighing up your options. If you’re able to join us in NY, you’ll be able to use professional diamond buying lights to compare diamonds accurately.

You select

When you feel ready, you’ll select the stone that is perfect for you. We exist to ensure that the diamond you choose is the most brilliant and the best match for you or your loved one.

Alon Mor examining a 10 carat Emerald Cut Diamond

The Mor family's love affair with diamonds began in 1951, when Alon's father, Abe, entered the burgeoning diamond industry in Israel at the age of 13. Alon grew up on 47th Street, New York's Diamond District, watching his father transform rough diamonds into brilliant gems, closing deals with handshakes, and building a legacy one jewel at a time. 

With his father as a mentor, Alon learned the trade, absorbed his father's values, and eventually became co-president at his family's diamond empire, Abe Mor Diamond Cutters. In February 2017,

If you have any questions about our process, please feel free to message Alon directly, or call on (646) 956-5766.


I have been buying from, Alon Mor, The Diamond Oak, for over 20 years. He has the three most important attributes in a diamond dealer: Highly knowledgeable, highly experienced, and highly trustworthy. Recently I bought a 5.50 ct round, with side baguettes in Platinum. I was in a bit of a time crunch, Alon was able to deliver a handmade custom ring within a couple of weeks, without zero compromise in finish or construction. The ring was amazing! Alon Mor and The Diamond Oak get my highest recommendation for all custom diamond Jewelry.

Imran Hussain
1 / 3
Our family has been buying diamond jewelry from Alon for over 25 years. Every educated diamond buyer knows the importance of the 4 "C's" Cut, Color, Clarity and Carat but I think there are some other "C-Words" that are even more important. The CHARACTER of your diamond purveyor is critical. There are people in the industry who don't tell you the full story or bend the truth a little. There are others who create or pass on fake authentication documents. The only way to know for sure is to trust your diamond guy. We can count on Alon because he has stood behind every stone he has sold for 25 years.

Ed K.
Rockville, MD
2 / 3
It was at The Diamond Oak that we found the ring of my dreams. It was comprised of a large 8.37 carat weight emerald cut diamond center stone, flanked by two pear shaped diamonds on each side, set in platinum. A very tasteful touch was that the package included a handwritten personal note from Alon Mor, wishing us a lifetime of happiness and fulfillment and thanking us for allowing him to be a part of our special journey together. Our experience with Diamond Oak was perfect. Alon Mor is knowledgeable and professional, and we felt as if he truly wanted our buying experience to be a memorable one. The Diamond Oak definitely met and exceeded our expectations. We couldn't be happier.

Jamie and John Sullivan
Granite Bay, CA
3 / 3


What sized diamonds are you able to source?

We can source diamonds of any carat weight, shape, color and clarity. We typically help our private clientele with finding diamonds between 2 and 10 carats in weight. As well as individual diamonds, we can also work with you to create custom jewelry pieces featuring multiple stones.

Can I visit you?

Yes, you are more than welcome to visit our studio in the heart of New York’s diamond district. If you are able to visit, you will have the opportunity to examine an assortment of diamonds with professional diamond buying lights to better see and compare diamonds accurately, the way diamond dealers do.

How does the process work if I can’t visit you?

For those who are unable to visit us in person, we are lucky to live in an age where technology allows us to deliver an exceptionally high level of service remotely. Through a combination of video calls and high quality videos of diamonds, you can be paired with the diamond that is perfect for you, no matter where you are located.

Begin the process of finding your perfect diamond

Prefer to connect by phone? Alon is standing by at +1 (646) 956-5766