Your perfect diamond is waiting for you. We’ll guide you to it.
We are fine jewelry specialists with experience spanning generations. Our passion is pairing significant diamonds with those who will truly appreciate their unique and dazzling beauty.
Our goal is to make sure you feel taken care of, from the moment you first contact us, to the moment you receive your diamond and beyond.
4 Simple Steps
The process of ensuring you are paired with your perfect diamond is simple:

We listen
First, we take the time to understand exactly what you’re looking for. This is your special stone and we want to make sure we understand your expectations so we can then exceed them.

We source
Diamonds with similar specifications on paper can look and feel very different in reality. We’ll source a selection of diamonds which will allow you to make the choice that’s right for you.

We guide
Part education, part experiential learning, you’ll be guided through the process of weighing up your options. If you’re able to join us in NY, you’ll be able to use professional diamond buying lights to compare diamonds accurately.

You select
When you feel ready, you’ll select the stone that is perfect for you. We exist to ensure that the diamond you choose is the most brilliant and the best match for you or your loved one.

The Mor family's love affair with diamonds began in 1951, when Alon's father, Abe, entered the burgeoning diamond industry in Israel at the age of 13. Alon grew up on 47th Street, New York's Diamond District, watching his father transform rough diamonds into brilliant gems, closing deals with handshakes, and building a legacy one jewel at a time.
With his father as a mentor, Alon learned the trade, absorbed his father's values, and eventually became co-president at his family's diamond empire, Abe Mor Diamond Cutters. In February 2017,
If you have any questions about our process, please feel free to message Alon directly, or call on (646) 956-5766.
Testimonials
FAQ
What sized diamonds are you able to source?
We can source diamonds of any carat weight, shape, color and clarity. We typically help our private clientele with finding diamonds between 2 and 10 carats in weight. As well as individual diamonds, we can also work with you to create custom jewelry pieces featuring multiple stones.Can I visit you?
Yes, you are more than welcome to visit our studio in the heart of New York’s diamond district. If you are able to visit, you will have the opportunity to examine an assortment of diamonds with professional diamond buying lights to better see and compare diamonds accurately, the way diamond dealers do.How does the process work if I can’t visit you?
For those who are unable to visit us in person, we are lucky to live in an age where technology allows us to deliver an exceptionally high level of service remotely. Through a combination of video calls and high quality videos of diamonds, you can be paired with the diamond that is perfect for you, no matter where you are located.Begin the process of finding your perfect diamond
Prefer to connect by phone? Alon is standing by at +1 (646) 956-5766
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