What's So Special About Tiffany’s Jewelry?

Tiffany & Co. has set the standard for exquisite jewelry. Although the brand is best known for their diamond rings, Tiffany’s jewelry line includes necklaces, pendants, bracelets, earrings, broaches, charms, and watches. Outside of jewelry, Tiffany offers home accessories, such as barware and housewarming gifts, and fragrance for men and women. Just what is it about this brand that has kept it in the spotlight since 1837? Let’s take a closer look at what makes Tiffanys jewelry so special.


Tiffany & Co published America’s first direct mail catalog so discerning buyers could see and purchase Tiffany’s jewelry in the comfort of their own homes. While (former) retail giants, like Sears, are better known for catalog shopping (before the rise of online shopping), it was Tiffany & Co that started this trend. The success of their direct mail shopping has become so iconic that Tiffany still releases an annual catalog, the Blue Book, once a year. This year marks the 177th year since the catalog’s first release.

Setting the standard

The standard for sterling silver is .925; but did you know it was Tiffany & Co that set this benchmark in 1851? It was only later, as Tiffany’s jewelry continued to grow in popularity, that this measure was adopted as the universal standard across America.

Celebrity influence

One of the early examples we have of “influencers” also comes from a Tiffany’s jewelry story. In 1862 Abraham Lincoln bought a Tiffany seed pearl necklace for his wife. She wore the gems at his inauguration, giving the brand even more status as the go-to place for the best jewelry in America.Tiffany’s jewelry
An engaging story

These days, engaged couples expect to see the six-prong setting that showcases the gem by creating the illusion of it floating over the band. However, it was Tiffany’s jewelry that, once again, set this standard. The six-prong setting was unveiled by Tiffany & Co in 1886.

Branching out

The NBA championship trophy was designed by Tiffany in 1978. However, it’s not the first time the brand lent its power to products other than Tiffany’s jewelry. The brand had also created the NFL’s first Super Bowl trophy. Tiffany later expanded into home accessories in 2017.


Always at the forefront of the industry, Tiffany & Co is committed to the eco-friendly ideals that are tied to the places around the world that inspire them, and the best mining practices for their gems. This is why Tiffany has pledged $1 million to help the conservation of the Great Barrier Reef and has launched the Diamond Source Initiative to encourage industry transparency.

So, what makes Tiffany’s jewelry so special?

The thing that makes Tiffany’s jewelry so special is this simple fact: they have always focused on the bigger picture of everything that surrounds their brand – quality, innovation, creativity, sustainability, accessibility, and exceptional standards. This is why Tiffany & Co has remained relevant and in-demand for more than 170 years.

You can be part of the Tiffany’s jewelry story

The Diamond Oak focuses exclusively on luxury diamond engagement rings, vintage/antique jewelry, and hard-to-find/rare items. Our collection includes an exquisite array of Tiffany engagement rings. Tiffany & Co knows everyone that wears their jewelry is special, and they create each item to reflect that. 

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